Established as a corporate headquarters, the design process began by adapting the concept of a suburban corporate campus for a vertical urban setting. Rather than the typical process of placing all of the company space is one tower, the plan incorporates two towers connected at three different locations allowing for an easy flow through the work spaces while providing for the accommodations of an additional 12,000 employees anticipated through future growth.

The total space the company was seeking was split into two pieces, with the orientation of the towers maximizing passive energy efficiency in the hot and humid climate of southern China. Through a slight rotation of the towers and staggering of the heights to maximize shading, energy consumption was reduced by 30 percent compared to a typical office tower. In addition to the reduction of solar heat gain and glare, the placement of the towers also maximized use of the prevailing winds to naturally ventilate multiple atriums spread throughout the towers. A modular system of fins covers the façades with an optimal orientation to filter sunlight from each direction. Additional strategies then reduce energy consumption an additional 10 percent.

The company wanted to include a number of public features and employee amenities into their vertical campus and these elements were then placed within the multi-story connections linking the towers, not only improving circulation within the structures, but also serving as meeting places which bring the employees together. The first connection is located at ground level, forming a podium base designed around a cultural theme includes public spaces such as an exposition hall and a company museum beside employee dining facilities. The second connection is a multi-story bridge designed as a health and fitness center while the third and uppermost connection features a bridge with a knowledge theme incorporating meeting rooms along with a company university and library.

The connections between the staggered towers enhance the uniqueness of the design and assists in making this corporate headquarters an easily identifiable feature on the cityscape of western Shenzhen.